“Ignoring digital marketing is like starting a business and not telling anyone.”
In the links that we click, the social media posts that we see, the promotion mails that we get, the blogs that we read, the ads we come across, digital marketing has made its way so well into our lives and has come to the top of our choices when it comes to promoting our business endeavors and what not.
“Grow through what you go through.”
Digital marketing has constantly adjusted to address the issues of clients in the best possible manner. While having a great advanced foundation, now what we see is an immense growth in the yet existing methods.
In this era of innovation, there is no surprise if digiral marketing encounters the sensational turns of events and changes as advancements.
Here is a glimpse to some massive developments that future will see.
ARTIFICIAL INTELLIGENCE IS THE MANTRA OF THE CURRENT ERA-
Like many phrases that crossover technical fields, this is the one. AI has taken it’s hand over simpler jobs like, communication, product recommendations, etc. And there is nothing that can stop it for doing it. Rather than employing humans, in near future AI will be looked forward to when it comes to using data, determining the right audience and targeting ads.
86% of all digital ads are estimated to be presented via Automation by 2020.
60% of the companies will be using AI for driving digital revenue.
It is indicated that artificial intelligence is indispensable in future digital products, especially in the digital marketing field.
This is one of the very big changes that are needed to make. Many people find typing a tedious business and they prefer of not type. Instead, they are comfortable with voice searches. On a tap you can search what you wish to by merely talking to the device itself.
It not only makes it easy, but it makes it a more comfortable space for everyone to explain what they actually want. Siri, Alexa, Cortana, and above all Google assistant have become very common.
While working with SEO, a big change to be considered is that websites should be fit for recognizing voice search.
97% of mobile users are already using AI powered voice assistants.
So the content that has a natural conversational language, will be on a better ranking than others.
in the words of the Digital Marketing Institute…
“Adopting a voice search strategy isn’t just about remaining relevant — it’s also about creating a unique and optimized customer experiencethat will foster relationships and build brand loyalty.”
Vlogging has become and will continue to become more and more popular than ever. Vlogging basically refers to the video blogs. While people find writing or typing very tedious, there is no doubt to the fact that people prefer to watch videos , rather than reading the whole thing. While we have more good listeners than we have speakers, vlogs will be a great way in connecting to the people.
Empathy is what people seek and vlogs will help the viewer to empathize with the brand and vice versa.
” IT IS LESS ABOUT THE CONTENT YOU CREATE, BUT THE STORIES YOU TELL AND HOW YOU TELL THEM.”
You can live stream your business events, take people to video tours, that would help them to connect with you on a greater level.
It is a promising way to engage new customers.
Who said it is easy? If it was easy, anyone would do it.
Let’s take an example
Cadbury created a personalised video campaign to match a Dairy Milk flavour with users, based on data from their Facebook profile (age, interest, location, etc). The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that personal touch works.
PERSONALIZATION is what is in demand, mass generated content seem to get less attention now.
If they wish to stand out, the businesses will have to take the advantage of this information available to them.
Organizations, even little ones, will not, at this point have the option to prevail in their industry without fitting their methodology, particularly thinking about their customers.
Everyone is different, so are their demands from you.
80% of shoppers are bound to work with an organization on the off chance that it offers customized or personalized experiences.
Chatbots, while sort of old news, will keep on assuming a significant job in computerized marketing during 2020. Reviews have demonstrated that 80% of organizations need chatbots in 2020, and by 2022, chatbots will assist organizations with saving $8 billion EVERY YEAR. That is an incredible insights for AI-based innovation.
From the client perspective, cooperating with chatbots is far simpler, as they are responsive day in and day out, they offer exact and brief responses, and they never become upset.
We often find ourselves stuck with, I cannot find the exact image, I cannot find the product that I came across, all I have is an image. Visual search will help all of us there. We have experienced its usefulness while using pinterest and here’s what we can do with the images.
OUR WORLD IS VISUAL, FUTURE IS SEARCH
Apparel and home goods: Find similar products and where to buy them.
Barcodes: Use a barcode to find info about a product, like where to buy it.
Business card: Save the phone number or address to a contact.
Book: Get a summary and read reviews.
Event flyer or billboard: Add the event to your calendar.
Landmark or building: See historical facts, hours of operation, and more.
Painting in a museum: Read about the artist and learn more.
Plant or animal: Learn about species and breeds.
INFLUENCER MARKETING AND MICRO INFLUENCERS
Influencer marketing is certifiably not another idea. We’re all acquainted with it, and it’s an extraordinary method to showcase your items to shoppers through somebody they trust. However, in light of the fact that it has been so effective, it has gotten VERY costly to advertise along these lines, especially for little to medium-sized organizations.
The benefit of using micro-influencers is that they have a better engagement rate. This may sound strange, but think about it. They have less followers, who are following because of a particular niche area. This means that micro-influencers can dedicate more time to each follower, and generate content that is extremely relevant to their audience.
Niche social media channels
Elective social media channels, for example, Snapchat, Pinterest, Medium, and Reddit, are seeing idealistic development levels. While stages, for example, Facebook and Twitter are as yet valuable today, there is a slight move of intensity happening.
Despite the fact that these platforms aren’t generally utilized now, is anything but not a bad thing. They will keep on developing in intrigue, and in case you’re a niche brand, these stages are better at arriving at your intended interest group.
Summing it up,
All these factors speak volume about the future of digital marketing and it seems to be having a slight shift towards AI and will be having a major shift in the times to come.
It would be nice if you could tell us if you agree with the list we have shared.