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Changing Behaviour

CREATING SANITATION CHANGE LEADERS

In order to support & compliment ‘Swachh Bharat Mission’ by the Government of India, RB initiated a the campaign “Dettol Banega Swachh India” in 2015 which is powered by Jagran Pehel in 200 villages of Bihar and UP to make them Open Defecation Free Zones. The footprints measured of the Initiative. The initiative reached out to and worked closely with 500 Panchayat Raj India (PRI) members, 500 natural and faith

Task

Creating sanitation change leaders

  • Strategy

    Social Awareness / Fund Raising Campaigns

  • Client

    Changing Behaviour

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